Services · Boutique hotels & real-estate developers in Mexico
Hypha gives boutique hotels and real-estate developers the data, brand and AI systems to find them first, and keep the margin when they arrive.
40+ hotels, developments and brands across Mexico have grown with us since 2022.
The problem
The market is more crowded, more seasonal and more digital every year. Most independent hotels and developers are still deciding with spreadsheets, gut feeling and an agency built for someone else.
OTAs fill rooms, but they own the guest, the data and up to a quarter of every booking. Without a direct channel, every season starts from zero.
In the Mexican Caribbean, weekly arrivals fall by almost half between December and September. Discounts fill the gap, and teach guests to wait for them.
Product mix, pricing and absorption are decided before anyone checks what the market actually pays for. Mistakes show up a year later, in unsold inventory.
Same renders, same adjectives, same broker deck. Buyers and investors can’t tell why your project deserves its price, so they negotiate it down.
of what a guest pays reaches the owner once a 25 % OTA commission, its VAT and the tax withholdings are taken out. The other third is the price of not owning the channel.
The solution
Not another agency retainer. Hypha works as your strategy, brand and technology team on a subscription fitted to your capacity, budget and scale: four layers that feed each other, so every decision is backed by data and every campaign learns from the last one.
Know what the market pays for before you invest a peso.
A story people want to live, and a price that feels fair.
Bookings and leads that arrive without a middleman.
Your numbers in one place, and your team free to sell.
Proof
We started in Tulum in 2022, in one of the most competitive tourism and real-estate markets in the country. Today the same system supports hotels, residences, restaurants and brands from the Caribbean to the Pacific.
We combined federal and state tourism data with 173 vacation-rental listings into a single market study: occupancy, nightly rates by size, seasonality, where supply concentrates and what OTAs really cost. The finding that reshaped the plan: homes with four or more bedrooms charge 2.3 to 3.6 times the nightly rate of a one-bedroom at the same occupancy, yet make up only 17 % of supply.
Before you ask
No. It was designed for small and medium-sized businesses: hotels of 25 to 50 rooms, boutique developments and growing brands. The subscription is sized to your team, budget and scale, and it grows with the project.
Most agencies deliver posts and campaigns. We start one step earlier, with the market data that tells you what to sell, to whom and at what price, and we connect it to the systems that measure whether it worked.
No. OTAs are a useful channel; the problem is depending on them. The goal is a healthy mix, where every point you move to direct booking stays in your pocket.
Our base is in Tulum, but we work wherever your project is: Mexico City, Guadalajara, León, Mazatlán, Acapulco and beyond.
Start here
Book a project diagnosis. We review your numbers, your market and your channels with you, and you leave with a clear picture of where the opportunity is, whether or not we work together.
In our latest Riviera Maya study, December to March held 48 % of the year’s vacation-rental revenue. A plan that starts now is already working when high season arrives.
Your market, numbers and channels, reviewed with you.
A subscription fitted to your team, budget and goals.
We launch, measure monthly and adjust together.
