We are a marketing agency and creative hub that blends strategy, innovation, and design to build brands with vision, purpose, and impact. Based in Tulum, one of the world’s most vibrant cosmopolitan micro-cities.

WHO

   WE   

(             )

  ARE  

A white silhouette of a firework explosion on a black background.

We collaborate with companies, startups, and organizations to accelerate their growth and shape their identity with the level of service an enterprise can expect.

… until now, we've been creating in our own unique way.

2022

Since then…

2026

    OUR

TEAM

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Carlos Barrera Puga - Hypha Inc. Founder

Carlos Barrera Puga

Founder / Creative Strategist

Carlos approaches design in its most expansive form: spanning editorial, fashion, digital, and experience. His path began in visual arts, where an early fascination with digital systems led him into the world of corporate IT then moving into the marketing industry.

During the emergence of modern mobile operating systems in Mexico, he contributed to bridging projects between the Netherlands and Mexico, gaining a deep understanding of large-scale digital infrastructure and international workflows.

Since 2008, he has been immersed in advertising and brand development, combining his technical foundation with strategic and creative direction. As a brand strategist, he has played a role in shaping the narrative of Tulum’s evolving Tourism and Real Estate markets, working at the intersection of culture, luxury design, and sustainable innovation.

His approach merges structure with intuition, building brands that are not only visually compelling, but systemically designed to perform.

Outside of work, he is drawn to photography, cinema, data exploration, and the quiet clarity of a rainy afternoon.

A young man with curly hair balancing on a slackline in a wooded park, holding a coffee cup in one hand and a laptop in the other. Pato Herrera Hypha Inc.

Patricio Herrera

Driven by a constant hunger for adrenaline and exploration, I'm an outdoor enthusiast and self-proclaimed adrenaline junkie. This adventurous spirit defines my work at Hypha, where I serve as a vital link in our professional network, mirroring the way hyphae constantly grow and forge new connections. Our values extend far beyond the business, reaching into every challenge we tackle.

Director
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Kenny Samanta

Project Manager

The one bringing down the big ideas. With background in real estate marketing, she mixes strategy with structure and keeps every project moving (and everyone aligned). Big city drive, fitness enthusiastic… she makes the magic actually happen.

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Ana Paula Ortiz

Blending fine arts with an integral design approach, leads the creative and art direction behind the brands at Hypha. Her work moves across disciplines from visual identity and design to the broader creative vision that shapes each project.

Curious and always in motion, adventure seeker drawn to sports and constant exploration. Discovering cultures and staying close to nature continually fuels the way she sees, thinks, and creates.

Creative Director
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Iahn Crosswell

In charge of our social media profiles scheduling and posting content, replying to messages, and doing social listenings: translating analytics into clear insights.

Marketing girl from CDMX now slow living in Tulum. Loves reading by the beach and addicted to podcasts.

Community Manager
Jose Fernando Sanchez, smiling with dark hair and a beard, wearing a wet white shirt, extends his middle finger towards the camera, standing against a plain wall.

Josef Sánchez

Senior IT Consultant

Josef is a senior information technology specialist with a strong background in technology environments. His work focuses on translating advanced corporate processes into scalable solutions for high-potential local markets. bridging complexity with clarity.

With a foundation in Library and Information Science, Josef brings a rare ability to structure, organize, and operationalize data at a high level of precision. His approach is defined by system thinking, efficiency, and intelligent architecture, making sophisticated technology more accessible, practical, and impactful.

HYPHA INC.

EST. 2022

We believe that the most powerful brands don’t just exist, they expand, connect, and transform. At Hypha Inc, authentic growth is organic, strategic, and sustainable.

We are ready to work together.

Are you? Fill out some info and we will be in touch shortly!

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Collection of business presentation slides on branding, including topics like brand development, identity, and systems, featuring a woman with a camera at the beach, architectural renderings, and abstract graphics.